PetSite Factory

Case Study

A free beta builder for creating personal pet timeline websites, with a preservation workflow inspired by Eric's background in NFT operations and digital collectibles.

Visit PetSite Factory

Results at a glance

A small product idea with real preservation goals.

Free betaCurrent release

2 examplesRoxy and Sadie

IPFS-readyArchive model

Static exportPortable pages

Project overview

Why PetSite Factory exists.

PetSite Factory started as one of Eric's passion projects. The idea was simple: make it easy for someone to create a small, beautiful website for a pet without needing to think like a designer or developer.

The product is in a free beta while Eric works toward an official v1 release. The current focus is learning what pet owners care about most: quick setup, easy edits, a link they can share, and a page that feels more personal than a social post or photo album.

Because Eric spent five years working around NFTs and digital collectibles at Nifty Gateway, the project also borrows a practical lesson from that world. Memories should not depend on one fragile upload path. A PetSite should be able to exist as a hosted page, a static export, and a content-addressed backup.

Site architecture

PetSite landing page

The Fox Bros page explains the offer and shows live examples

Hosted pet pages

Published timelines live on pet-site.xyz slugs

Static bundles

Each finished page can be exported as flat files

Preservation manifest

Metadata tracks the pet profile, timeline chapters, and media references

Build strategy

What makes it more than a cute template.

Story-first templates

The format encourages chapters, captions, nicknames, favorite places, and little routines. It reads like a living scrapbook, not a generic gallery.

Mobile-first publishing

Pet owners are usually sharing from a phone, so the examples use tall previews, thumb-friendly buttons, and scroll-triggered chapter moments.

Portable static files

A finished PetSite can be bundled as HTML, CSS, JavaScript, and media. That makes it easier to back up, move, or preserve later.

IPFS-aware archive path

The workflow can pin a snapshot of the media and metadata to IPFS, then store the resulting content references in the PetSite manifest.

Preservation workflow

A surface-level look at the data model.

The goal is not to turn every PetSite into a complicated crypto product. The goal is to use the best part of that world, content-addressed preservation, in a way a normal family never has to think about.

A finished site can be represented by a small manifest. It describes the pet, the ordered timeline, the media files, and the static export. The public page can stay simple while the backup package stays organized.

{
  "schemaVersion": "petsite.timeline.v1",
  "pet": {
    "name": "Roxy",
    "slug": "roxy",
    "species": "dog",
    "coverImage": "ipfs://bafy.../cover.webp"
  },
  "timeline": [
    {
      "id": "chapter-01",
      "title": "First ride home",
      "dateLabel": "Adoption day",
      "media": [
        {
          "type": "image",
          "filename": "first-ride-home.webp",
          "ipfsUri": "ipfs://bafy.../first-ride-home.webp",
          "sha256": "example-content-hash"
        }
      ],
      "caption": "Tiny paws, big personality."
    }
  ],
  "export": {
    "htmlBundle": "pet-site-roxy.zip",
    "ipfsSnapshot": "ipfs://bafy...",
    "generatedAt": "2026-07-05T00:00:00Z"
  }
}

Before / after

The difference.

Before

Pet memories were scattered across camera rolls, texts, and social posts
Sharing a pet's full story required sending a pile of photos
Backups usually stopped at whatever app happened to store the original upload

After

A clean personal link for each pet
A timeline that can grow with new chapters and media
A preservation workflow that supports static export and IPFS snapshots

Try PetSite Factory while it is in beta

The current beta is free while Eric works on the official v1 release. Build a pet timeline, share it, and help shape what the product becomes.

Open PetSite Factory →